President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Discrimination Training

Everyone knows that equality of opportunity is a precious commodity, but everyone also knows that discrimination is neither fair nor right. Sadly, it continues to be a major problem throughout the world. We have all seen examples of people - men, women, children, young and old - being treated unequally simply because of who they are. There is no place for racism or sexism.

Unfortunately, these days, equality of opportunity and diversity of opportunity are gone. In fact, they are two sides of the same coin: Each side believes that it is acceptable to treat people differently because of their gender, race, religion, ethnicity or any other category. But each side also knows that true equality cannot exist without the other - that treating people equally will guarantee true diversity. This is why there is so much pressure from businesses to diversify their staffs. They know that doing so will not only create a more balanced work force, but it will help businesses succeed.

Too often, however, people get caught up in the rhetoric of this debate. They tend to forget that in order for a business to succeed, it has to be successful. Its culture must be welcoming and diverse. And in order to be successful culturally and socially, it needs to take on people from every walk of life, every colour and every creed. This is what makes us a country.

There are many places to go for equality of opportunity and diversity of opportunity training. The most obvious is of course the workplace. But don't overlook the small things. At your local shopping mall, look for signs that say something about tolerance. At the local supermarket, look for statements about inclusion and equality of opportunity.

A good place to start is with the Human Rights Campaign. The aim of the HRC is to ensure that your company takes all reasonable steps to protect your employees, clients and fellow workers from any kind of discrimination. You can also contact the organization itself if you feel you need further information. If you have a specific question or problem, feel free to contact the office of general manager - they will be able to give you a direct answer.

Another good place to look for training is within your own organisation. Have you ever considered doing some workplace diversity training? A diversity and equality training could make a big difference in how you manage your staff. You might be surprised by the results. If you've not already done so, now is a good time to start.

Do a bit of research online to find out what training providers in your area have to offer. Make sure that any provider you choose is fully licensed and that they operate in line with industry standards. Trainers who are accredited by employers' bodies like the Independent Commission of Discrimination Law (OCDL) and the British Medical Association (BMAA) are likely to be experts in their field. These individuals will provide you with comprehensive, industry-relevant training that will help you develop your own skills as well as ensuring that your staff are protected against any kind of discrimination.

Remember, there's more to equality and diversity in workplaces than just hiring qualified staff. It's about creating a work environment that's comfortable, supportive and effective for all. Always keep training and development top of your agenda. Your business's success depends on it.

Do your best to train your existing employees, too. Give them helpful information about workplace equality training, too. They'll be better equipped to handle different situations, from pregnancy to new baby boomer employees. The more knowledgeable an employee is about the laws and legal issues, the better equipped they are to challenge a colleague's actions when they feel wronged. Training is a powerful way to build solidarity within a team. It keeps people committed to their tasks and increases productivity.

Enroll your staff in a training course or workshop. Enrolling everyone in your company into one of these programs is a great idea. You can give them a refresher on basic employment law, harassment law and other relevant training. This kind of training is also incredibly valuable in terms of getting your HR department up to date. When employees know the rules, they'll be better able to handle conflicts.

There's no doubt about it - workplace equality training is invaluable. It helps you manage conflict so that you can focus on providing a healthy and safe work environment for your employees. Remember, there's no training program that's going to be effective if your staff aren't learning it. Take steps to ensure that they're as well-informed as possible by implementing good equality training practices at your company.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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